Peep Branding Design

Branding Design | Graphic Design | Packaging Design

My Role: Lead Designer

Tools: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects

The Brief:

Peep is a conceptual glasses brand that takes pride in promoting diversity and individuality through its unique range of frames and colours, catering to everyone’s taste. Their goal is to encourage customers to step out of their comfort zone and try something new. Peep’s slogan, “Sunglasses your way,” encourages self-expression and customisation.

Peep is looking for a brand development that is bold, colourful, fun, and playful. They want the brand to feature the main logo and brand materials, including a business card and accompanying patterns that can be used across all their collateral.

This is a conceptual design.

Peep’s Mission Statement:

Hey there! At Peep, we’re on a mission to bring out your inner goofball with our funky frames and vibrant colours that are perfect for anyone and everyone. We want to be the go-to brand for all you cool cats who love to express yourselves through your eyewear in a fun and playful way. So, come on, let’s Peep into the world of quirky fashion eyewear together!.

Peep’s Vision Statement:

Peep is all about funky frames and colours that help you express your style. Our vision is to make you stand out, whether in a crowd or at home. We promote uniqueness and diversity, because who wants to blend in?